Charitable giving doesn’t have to be limited to just cash
Donating appreciated stock directly to charity helps you avoid capital gains tax on the appreciation while receiving a tax deduction based on the market value of your assets. To donate, simply notify your broker to transfer shares to the charity’s brokerage account, or use a donor-advised fund (DAF).
Donating appreciated stock or other assets can help you support a cause you believe in, reduce capital gains taxes, and receive tax deductions for your donation.
How to quantify the value of donating appreciated stock
We like to illustrate concepts through simple, tangible examples.
Imagine you and your spouse live in NJ and make a combined $620,000 a year. You file your taxes as Married, Filing Jointly.
- Your Federal marginal income tax rate is 35%
- Your State marginal income tax rate is 8.97%
- Your long term capital gains rate is 20%
- Because you are fortunate enough to be considered a high-earning household, you also owe an additional 3.8% NIIT on any investment income such as capital gains.
You and your spouse enjoy being an active part of the community by supporting your local charitable organizations each year with $20,000 in donations.
Let’s say you made a smart $10,000 bet on an individual stock a few years ago which has now doubled to $20,000. You’d like to sell out of this position to capture these gains. But selling out will result in more than $2,380 in capital gains taxes ($10,000 in capital gains * (20% capital gains rate + 3.8% NIIT).
$2,380 isn’t that much in the grand scheme of things for a couple making $620k a year, but it’s still something that would be better to offset than to pay out of pocket.
We believe in paying the taxes you owe, but we also like to help clients figure out how to avoid leaving an additional cash tip with the IRS – especially when those funds can be given to causes that are important to our clients.
Instead of selling out your position, you can donate your stocks instead. By donating this $20,000 of appreciated stock to a qualified organization, you can:
- Support your causes and charities: You are still directly giving $20,000 to your desired charitable organizations.
- Eliminate $2,380 of capital gains taxes: Qualified charitable organizations do not pay capital gains on donated stocks and securities.
- Get ~$8,794 in tax deduction benefits: If you’re itemizing your donations, you will be able to deduct the full $20,000 stock donation (i.e. inclusive of the gains) from your gross income. At a combined federal and state margin rate of 43.97%, this comes out to almost $8.8k in tax benefits.
You’ve now turned a $2,380 capital gains tax bill into an incremental $11,174 of optimized charitable impact ($2,380 saved cap gains + $8,794 tax deduction benefits).
How to donate stocks and other securities
So you’re sold on the idea of donating some of your appreciated stock this year. How do you do it?
Give Directly
Some organizations will allow you to donate stocks and other securities directly. Just ask the causes or charities you support if they’ll accept these kinds of donations and what their preferred steps are.
Set up a Donor-Advised Fund (DAF)
We feel one of the more flexible options is to set up a Donor-Advised Fund at a bank or brokerage firm which allows you to flexibly gift your assets to the fund whenever you’d like, keep those funds invested within the DAF, and then distribute your funds in the form of a check directly from the DAF whenever you want to provide your donation. Speak to a licensed advisor if you’d like to learn more about the pros and cons of using DAFs to manage your charitable giving.
In summary
Donating appreciated stock rather than cash lets you support your causes, eliminate capital gains taxes on the appreciation, and receive a deduction on the full market value. For a NJ couple in our example, a $20,000 stock donation worth $10,000 in gains could produce $11,174 in combined tax benefits. Direct transfer to the charity or a donor-advised fund are the two most common mechanisms.
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Disclosures:
This content is for educational purposes only and is not investment, tax, or legal advice. Employees and clients of Kangpan & Co. may hold positions in securities discussed in this post. Speak with a licensed tax, legal, or financial advisor before making any changes to your investments or financial strategies. Past performance is no guarantee of future returns. Investing involves risk including the loss of capital.

